Chipotle Wants Your Junk Mail

by Christy aka the Missus on July 21, 2010

I’m back on the Chipotle train again. I can’t help it–they keep doing cool things like testing a vegan chicken-like protein called Garden Blend in some locations. I was curious and ordered it. I asked if it was tofu and though they said no, it sure did taste a bit like tofu (the extra firm kind) but deliciously seasoned, giving a yummy addition to my usual salad. I tried looking up the Garden Blend on their website but since it’s just in the test phase I didn’t find any info so I fuddled around on their Facebook page where it seems I was not alone in my curiosity. I found the following info: “Garden Blend is a plant protein that we marinate and grill just like we do the chicken and steak. We’re serving it in a few restaurants in LA, Denver, NYC and London. – Colin”
I’m not sure who exactly Colin is, but he answers all the FB questions and comments so thanks Colin.

Another cool thing that caught my eye on their Facebook page was a tab labeled “No Junk:”

We don’t like junk. Not in our inboxes and not in our food.

Help us turn junk into something good. Forward your unwanted mail to nojunk@chipotlejunk.com. And we’ll turn it into better school lunches.

If we hit 1,000,000 junk mails, we’ll donate $100,000 to The Lunch Box.  	And that translates into a lot of better-fed school kids.
See? Junk CAN be good.

Hurray once again for Chipotle! Now my junk emails will be put to good use–if only this worked for telemarketers!

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